Apna Turf
Apana Turf, operating in the sports and recreation industry, set out to transform the way players and turf owners connect by creating a digital-first turf booking platform. The goal was to streamline the discovery, scheduling, and management of turf facilities, while delivering a seamless user experience for both sports enthusiasts and venue operators.
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About Project
Location
Surat
Industry
Sports
Project Duration
6 Months
Team Members
3 People
The Challenge & Their Solution
Challenge 1 : Fragmented Booking
Turf facilities relied on manual calls and WhatsApp messages, leading to double-bookings and miscommunication.
Solution 1 : Centralized Online System
Developed a cloud-based booking engine with real-time slot updates, eliminating conflicts and ensuring smooth scheduling.
Challenge 2 : Low Digital Adoption
Many turf owners were hesitant to adopt technology, making onboarding difficult.
Solution 2 : Easy Onboarding & Training
Created a simple owner dashboard and provided training, helping partners see the revenue benefits of digital visibility.
Challenge 3 : Payment & Refunds
Handling secure payments and quick refunds was a major operational hurdle.
Solution 3 : Secure Payment Gateway
Integrated secure gateways with UPI, cards, and wallets. Automated refunds ensured transparency and customer trust.
Challenge 4 : High Competition & User Retention
High competition in sports booking apps made it hard to retain users.
Solution 4 : Differentiation & Engagement
Added loyalty programs, match scheduling, and community features to differentiate and engage users long-term.
Key Features

Real-Time Slot Booking
Users can instantly check turf availability and reserve their preferred time slots.Reduces conflicts and ensures smooth scheduling for both players and turf owners.

Secure Online Payments
Integrated payment gateways for hassle-free transactions.Supports multiple payment methods including credit/debit cards, UPI, and wallets.Automatic payment confirmation ensures a seamless booking experience.

Vendor Dashboard for Turf Management
Quick summary of total bookings, revenue, upcoming sessions, and cancellations.Graphical representation of booking trends and peak hours.Notifications for new bookings, cancellations, and important updates.

Easy Turf Booking for Customers
Customers can view available turfs, apply filters (location, type, availability), and book instantly.

Multi-Level User Management
Admin can add/manage sub-admins, users, and apply offers/coupons to all turfs.Sub-admins can manage users within their assigned regions. Users can add and manage vendors for their allocated areas. Vendors can manage their own turfs and offers. Customers can search, filter, and book turfs seamlessly.

Mobile-Friendly Interface
Fully responsive platform compatible with smartphones, tablets, and desktops.Enables on-the-go booking and management for users and turf owners.
Tech Stack used in Apana Turf Website
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